Facebook Proves Once Again That Profits Trump Everything


  • Facebook is reeling from an advertiser boycott over its insurance policies.
  • Thus far, the #StopHateForProfit marketing campaign appears to be efficient than #DeleteFacebook.
  • Mark Zuckerberg has consequently launched some adjustments, however will they be sufficient?

Advertisers are fleeing Facebook in droves. Now, CEO Mark Zuckerberg says his platform will ban advertisements containing hate speech directed at spiritual, racial, or ethnic teams.

The loopy factor about Facebook (NASDAQ:FB) is you may nonetheless purchase hate advertisements within the 21st century! Zuckerberg’s resolution relies solely on making an attempt to cease advertisers from exiting the platform. That’s a affirmation that the #StopHateForProfit” marketing campaign is working. The marketing campaign, which launched Wednesday, is a method to protest Facebook’s failure in coping with hateful content material.

Over 100 manufacturers not promoting on Facebook

Home Speaker Nancy Pelosi has urged advertisers to make use of their energy to implement optimistic change on social media.

Earlier than the #StopTheHateForProfit marketing campaign, Pelosi reminded advertisers of their monetary muscle. | Supply: Twitter

A number of corporations have now pulled their advertisements from Facebook’s platforms. This contains Unilever, Verizon, Coca-Cola, Honda, Lending Membership, and Lululemon.

Whereas banning hateful advertisements is the fitting transfer, there’s nonetheless the elephant within the room: hateful content material.

As an affidavit to how Facebook prioritizes income above all else, the corporate will permit some content material that violates its insurance policies if it’s newsworthy or within the public curiosity. For such a violation, you merely get “flagged.”

The variety of advertisers boycotting Facebook is rising by the day. | Supply: Twitter

Why Facebook retains hateful content material up

Engagement is the oxygen that drives all social media platforms. With out it, Facebook can be digging a grave subsequent to MySpace.

Facebook is aware of this all too nicely and prioritizes partaking content material. The extra partaking the content material is, the extra doubtless Facebook and different social media corporations are to advocate it.

Facebook will, in fact, argue that it’s not a writer. But it surely decides what to point out customers and what content material will get amplified and advisable to different customers.

Mark Zuckerberg’s argument that he’s a defender of free speech is hole. | Supply: Twitter

Outrageous, divisive, hateful, or conspiratorial content material enjoys excessive engagement. However Facebook amplifies this type of materials as a result of extra eyeballs imply extra clicks on advertisements.

Everything is alright, nothing to see right here

The social media big understands how engagement works. And like with most scandals at Facebook, it has chosen to bury its head within the sand.

In accordance with The Wall Road Journal, a presentation to senior executives two years in the past, bluntly acknowledged:

Our algorithms exploit the human mind’s attraction to divisiveness. If left unchecked, [Facebook would feed users] an increasing number of divisive content material in an effort to realize consumer consideration & improve time on the platform.

Facebook’s latest strikes are merely beauty and are designed to take warmth away from the corporate. Nonetheless, so long as hateful content material exists on the platform, Facebook’s dedication to something aside from revenue can be in query.

Mark Zuckerberg caves

Facebook’s advertisements boss Carolyn Everson just lately defended the corporate simply after the #StopHateForProfit” marketing campaign was launched. She acknowledged that the corporate’s coverage selections are based mostly on a set of morals (surprisingly):

We don’t make coverage adjustments tied to income stress. We set our insurance policies based mostly on rules reasonably than enterprise pursuits.

Zuckerberg has now banned hate advertisements in a cynical try to take the warmth off his again and deceive advertisers into considering a lot has modified.

In that case, Everson is appropriate. Facebook has a precept that it strictly adheres–revenue maximization.

Disclaimer: The opinions expressed on this article don’t essentially replicate the views of CCN.com.

Final modified: June 28, 2020 1:30 PM UTC

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